Shuttel Mobility Insight

Data-driven Mobility of the Future

Shuttel works every day on the mobility of tomorrow with user-friendly solutions for the changing mobility needs of working professionals in the Netherlands. With a single card, Shuttel provides access to various modes of transport, such as trains, buses, trams, metros, shared transport, taxis, and bikes, including services like parking and e-charging. Shuttel eliminates administrative burdens and effortlessly sets up future-proof reimbursement systems. As a leading provider, Shuttel offers solutions for sustainability, hybrid working, CO2 reporting, flexibility, costs, and vitality.

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The Challenge

The strong growth that Shuttel experienced from 2017 onwards, both on the customer and supplier side, translated into an explosively increasing amount of internal and external data. Data from 25+ sources was consolidated and analysed in Excel. This process was very time-consuming, costly, and complex. The realisation grew that they wanted to extract more value from the growing volume of data, to make decisions based on factual data, and to better support customers with the implementation and enforcement of their mobility policies using the insights gained from this data

Phase 1: Project Discovery

To work in a more data-driven manner, Shuttel launched the Discovery project and selected Full Orbit as its partner due to our comprehensive solution in both technology and services. This approach relieved Shuttel of all concerns. We opted to implement an open-source-based data platform, combined with innovative technologies and complemented by Tableau on the front-end. The data platform was delivered within an ambitious timeframe of six months.

From Gut Feeling to Data-Driven Decision Making

Met de invoering van het Discovery-project kreeg Shuttel veel beter inzicht in het reisgedrag van de medewerkers van hun klanten en eventuele onverwachte afwijkingen daarin. Shuttel was in staat om de dienstverlening aan haar klanten aanzienlijk te verbeteren door gerichte klantendashboards en rapportages beschikbaar te stellen. In de klantvideo legt Ron de Kroon uit hoe Shuttel, dankzij het door Full Orbit geïmplementeerde dataplatform, nu datagedreven mobiliteitsservices kan bieden.

Phase 2: Project Mobility Insight

Feedback gathered during various Shuttel customer mornings revealed that customers find the information from the Discovery solution highly valuable. However, they expressed a desire for greater flexibility in making their own data selections and easier access to the dashboards.

To meet these customer needs, Shuttel decided to build on and refine the initial step taken with Discovery under the project name Shuttel Mobility Insight.

My Data Environment

With the launch of My Data Environment in November 2024, Shuttel offers customers enhanced mobility reporting with greater depth and self-service capabilities. The daily reports provide insights into employees' travel behaviour and any deviations. These reports serve as the foundation for a layered offering, which will be expanded with future premium modules.

Ron de Kroon, Business Development Manager (Shuttel)

The Discovery project has provided us with valuable insights into Shuttel's processes, enabling us to engage with customers and suppliers more effectively based on facts. Our collaboration with Full Orbit feels like an extension of our team, continuously challenging us to explore new possibilities with our data.

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